Built for European businesses navigating AI compliance
AI compliance, made understandable.
Complaia is a forthcoming AI compliance platform that helps businesses get a clear overview of their AI systems, understand which rules apply — and know what to do next.
What applies today?
The AI Act applies differently depending on your role.
Most obligations distinguish between providers (who build or place an AI system on the market) and deployers (who use one in the course of their business). Most SMEs are deployers of tools built by others — but the obligations that apply depend on your exact role.
AI literacy
NowProviders & deployers · Applicable since 2 Feb 2025
Businesses offering or using AI systems are expected to ensure staff have a reasonable understanding of how they work and what their risks are.
In practice: Consider basic AI awareness for anyone who works with AI tools, even off-the-shelf ones.
Prohibited AI practices
NowProviders & deployers · Applicable since 2 Feb 2025
A small, specific list of AI uses is banned outright — such as social scoring or certain manipulative techniques. Most everyday business AI use isn't affected.
In practice: Worth confirming none of your current AI use falls into a prohibited category.
General-purpose AI
NowMainly providers of AI models · Applicable since 2 Aug 2025
Providers of general-purpose AI models — the large models others build on top of — have obligations around documentation and transparency.
In practice: If you use tools built on someone else's model, this typically isn't something you act on directly.
Transparency obligations
LaterProviders & deployers · Applicable from 2 Aug 2026
Certain AI systems must make it clear that people are dealing with AI, or seeing AI-generated or manipulated content, including deepfakes.
In practice: Review where your business uses chatbots or AI-generated content, and check this will be disclosed.
High-risk AI systems
LaterMainly providers, with deployer duties · Applicable from 2 Dec 2027 / 2 Aug 2028
Stricter requirements apply to AI used in sensitive areas like employment, credit or safety-critical products, following a 2026 deferral of the original deadline.
In practice: Worth knowing if any of your AI use falls into a high-risk category, even though the deadline is still some way off.
AI Act timeline
The rules are changing. Stay ahead.
The EU AI Act is being introduced in stages. Some requirements already apply. Others are coming. Complaia is being built to help businesses understand what applies now, what's coming next, and what they need to do about it.
1 August 2024
AI Act enters into force
The EU AI Act becomes law, starting the phased timeline for when different rules apply.
2 February 2025
AI literacy & prohibited practices
AI literacy requirements and the ban on prohibited AI practices become applicable.
2 August 2025
General-purpose AI & governance
Rules for general-purpose AI models and the Act's governance structure become applicable.
2 August 2026
Next up
Transparency obligations
Transparency rules become applicable — including disclosure of AI-generated content and deepfakes.
2 December 2027
Most high-risk AI systems
Requirements for most high-risk AI systems become applicable, following a 2026 deferral.
2 August 2028
High-risk AI in regulated products
High-risk AI systems embedded in already-regulated products (e.g. machinery, medical devices) become applicable.
This is where Complaia comes in.
Complaia is being built to help you stay ahead of what's coming, instead of tracking every deadline yourself.
General information only — not legal advice, and not exhaustive. Whether a rule applies depends on your specific use of AI. Sources: EU AI Act and European Commission. Reviewed as of July 2026, including the 2026 Digital Omnibus deferral of high-risk AI deadlines.
One platform. One complete view of your AI compliance.
As AI becomes a bigger part of the business, it gets harder to keep track of what you're using, which rules apply, and what needs to be in place. Complaia is being built to bring all of that together in one place — from a single AI system to your business's entire AI landscape.
Identify your AI
Keep track of the AI systems your business uses.
Understand what applies
Complaia helps you assess your AI systems and understand which regulatory category may apply.
Know what you need
Get a clear overview of the obligations, documentation and compliance steps that may apply to each AI system.
Stay on top of compliance
Keep your AI inventory and compliance work organised as your systems and the regulations evolve.
What's coming to Complaia
Complaia is under development. We're building the platform step by step, with one goal: to make it easier for businesses to understand and stay on top of their AI compliance. Here's a look at what the platform will bring together:
- AI system inventory
- AI Act classification support
- Risk categorisation
- Compliance checklists
- Required documentation overview
- Policy management
- Evidence and documentation tracking
- Review and update reminders
Technology for the day-to-day. Legal expertise when you need it — Complaia isn't intended to replace lawyers, and won't offer generic AI-generated legal advice.
Be there from the start.
Complaia launches in 2027. Join the waitlist to be among the first to get access to the platform.
Who Complaia is for
Sound familiar?
“We use ChatGPT — but do we actually know what we need to do about compliance?”
“We've got AI tools across the business, with no single overview of them.”
“We use AI in recruitment and aren't sure which rules apply.”
“We use AI to generate content — when do we need to disclose that?”
“We buy AI tools from third parties but don't know what obligations that puts on us.”
“We're building AI and need a better handle on our compliance.”